Saturday, March 23, 2013

Frasers Rewards

Your Next Purchase Could Be Paid By Frasers Rewards

(Attribution: Photo taken by Investor Lightyear)

I was at Changi City Point this afternoon for lunch and got to know about Frasers Rewards.  It is a point-based loyalty programme accepted at 11 Frasers Centrepoint Malls islandwide.  Members earn points (FCM$), e-cash and lucky draw chances when shopping at participating retailers.

Frasers Rewards is accepted at:

(From 15 March 2013)
  • Anchorpoint
  • Causeway Point
  • Changi City Point
  • Compass Point
  • Northpoint
  • The Centrepoint

(From 1 May 2013)
  • Bedok Point
  • China Square Central
  • Robertson Walk
  • Valley Point
  • YewTee Point

Summary of Fraser Rewards benefits:
  • Earn 2FCM$ for every $10 spent at Robinsons, Marks & Spencer and educational centres and 5FCM$ for every $10 spent at all other participating retailers. (Point earning capped at 1,000 FCM$ per calendar quarter inclusive of bonus points)
  • Receive a 20FCM$ bonus with every 12 visits to Frasers Centrepoint Malls. (Minimum spend of $10 applies per visit, capped at 60FCM$ per calendar quarter)
  • Exchange FCM$ for e-cash each quarter. (E-cash is loaded directly into Frasers Rewards card - no more fussy vouchers.  First 500FCM$ = $5 e-cash.  Every subsequent 100FCM$ till 1000FCM$ = $3 e-cash.)
  • Be 1 of 200 winning members to receive $100 e-cash each calendar quarter. (Earn 1 lucky draw chance with every $30 spent each day group wide within a calendar quarter. Members can continue to earn lucky draw chances even if the 1,000FCM$ cap is exceeded)
  • Track FCM$ and e-cash through the members' portal and look out for seasonal perks including free parking, retailers' offers, discounts or invitations to members' events.

Visit for full list of Frasers Rewards stores, promotions, FAQs and full terms & conditions.

I had one burning question - how good was the loyalty programme?  To measure the attractiveness of the loyalty program, i computed the cash rebate percentage equivalent (assuming 5FCM$ per $10 spend).  Here's what i found:

Quarterly Spend ($) FCM$ E-cash ($) Cash Rebate
1,000 500 5 0.50%
1,200 600 8 0.67%
1,400 700 11 0.79%
1,600 800 14 0.88%
1,800 900 17 0.94%
2,000 1,000 20 1.00%

Well, is Frasers Rewards attractive?  I shall leave that to readers of my blog to decide.

1 comment:

  1. i think it is not attractive . i rather shop with capitaland