Sunday, March 31, 2013

CAPITASTAR - The Multi-store, Multi-mall Cardless Rewards Programme

Earn STAR$ on top of any existing rewards programme.  STAR$ are redeemable for CapitaVouchers

CAPITASTAR is a card-less shopping rewards programme that earns STAR$ every time members shop at participating CapitaMalls:

  • Bugis Junction
  • Bugis+
  • Bukit Panjang Plaza
  • Clarke Quay
  • Funan Digitalife Mall
  • IMM
  • JCube
  • Junction 8
  • Lot One
  • Plaza Singapura
  • Raffles City
  • Rivervale Mall
  • Sembawang Shopping Centre
  • Tampines Mall
  • The Star Vista

Summary of CAPITASTAR benefits:
  • Earn STAR$ (Every $20 spent in a single receipt* = 100 STAR$.  *Except for supermarkets & food courts: Every $20 spent = 20 STAR$)
  • Redeem CapitaVouchers with STAR$ (5,000 STAR$ = $5 CapitaVouchers)
  • STAR$ earned in a calendar year will expire on the 31 December of that year.  Members are given an additional six months' grace period to redeem their STAR$.

Visit http://www.capitastar.com.sg/ for full details, promotions, FAQs and terms & conditions.

Again the burning question - how good is the loyalty programme?  Computing the cash rebate percentage equivalent (assuming 100 STAR$ per $20 spend and 20 STAR$ per $20 spend), here's the result:

Spend ($) STAR$ CapitaVoucher ($) Cash Rebate
1,000 5,000 5 0.50%
5,000 5,000 5 0.10%

Well, the plus point is that the CapitaVoucher redemption is not capped.

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